Every industry and every website is different so SEO Competitor research helps us understand what SEO tactics are working in your industry and which of my SEO strategies should be implemented for your website to improve your keyword rankings. This research will also determine aspects such as how long it will take to improve your rankings and what tools and resources need to be implemented to outperform the competition.
My Approach to Competitive Analysis
As a good SEO expert I approach competitive analysis through your eyes. I know that you want to rank higher than your competitors and gain new clients. To do this, I need to find out who your main online competitors are, I need to find out what keywords in Google they are ranking for and then create a content marketing and link building strategy that will make your website better than theirs so you become the website to beat with great Google rankings.
Identify Your Competitors
Many people think they know who their competitors are, however Googles search results often tell a different story. When I talk about competitors, I am talkings about websites that rank high on Google that targets the same audience and keywords as you. Sometimes these aren’t the large brands you think are your competitors or with the internet it could be that your competitors are national not just local.
My competitor analsis enables me to find your competitors from just one keyword and then see what other keywords and phrases they are targeting, I can then see who are ranking number 1 for those phrases and if they are relevant we can target and out rank those competitors also.
Keyword Analysis
An important part of competitive analysis for SEO is keyword research and analysis. During this phase, I’ll research the keywords that your competitors are ranking high on Google for, find out how hard it will be for us to rank for and how many people a month are searching this word or phrase.
Keyword search volume is an extremely important part of keyword research there is no point ranking for a keyword if no one is searching for it!
It may well be that your website doesn’t have the content or the right content for the keywords we need to be targeting, if not I can help your add new content to your website to match the search term. If you do have content we may well need to update or tweak your content, again this is a service I provide to make your you have the right content with the right intent to improve your Google search engine rankings.
Backlink Analysis
Backlinks are a huge factor in ranking a website on Google and other search engines. As part of your backlink analysis I will find what backlinks they currently have and work with you to build a stronger backlink profile. It’s vital that we continue to monitor and build backlinks to your website so you can stay ahead of your competitors because you can guarentee they will be working on theirs!
Work With Me As Your SEO Consultant
My goal is to get your website found at the top of Google, I want your prospective clients to land on your website and purchase from you and NOT your competitors. When people are looking for your product or service I want them to find your website first because you rank higher on the search engine results page.
If you want to find out how and why your competitors are ranking higher than you in Google then get in touch with me. I’lll help you build an SEO Strategy to improve your Google Rankings and grow your business.
