When choosing which Freelance SEO Consultant to work with for your business, you should look for a good track record in delivering top rankings on Google. Not just for easy, low competition keywords, but also for highly competitive keywords / phrases.
One of the main things to look for is how experienced the SEO expert is, I have been an SEO consultant for 20 years back in the days where ranking on Google was as easy as putting your search term on the page one more time than your competitor. I have seen Google progress over the years, I have had to reverse engineer their algorythms an untold number of times, processed many different updates such as Penguin, Panda, Hummingbird etc.. As one of the UK’s leading SEO consultants, I have work with many different companies in many different industries and I am confident I can get your website to the top rankings on Google.
You need to work with an SEO consultant that is honest. Don’t choose a cheap SEO consultant, work with one that offers value for money, one that will tell you if the budget you propose is to low. As your freelance SEO consultants it will take a lot time and effort to get your site to rank high on Google (time = money). If you don’t invest enough in SEO your website will never rank and you will be throwing that money away. SEO doesn’t have to be expensive but you need to invest the right amount to move the needle and get positions that will give you a return on your investment.