Getting traffic from potential clients is the lifeblood of any business / website. The success of your website is totally dependent on the quality and quantity of traffic that it receives. The best form of converting website traffic is from search engines NOT social media! This could be from organic searches or from PPC Pay Per Click advertising (e.g. Google Ads).

There are a number of benefits that SEO has over PPC, as most SEO consultants will tell you, these include:

  • Lower Cost: SEO is a fixed monthly cost, you don’t pay per click budgets wont run our and your advert wont stop showing if you get a high number of clicks that day. If someone clicks your website and then bounces off this hasn’t cost your any more with SEO.
  • More Keywords: SEO isn’t based on fixed keywords or phrases. With PPC you have to specify the keywords you want to be found for. With SEO, Google reviewa your content and makea sure your website is shown if it is relevant for phrases and keywords you may not have thought of but are relevant for.
  • Higher Trust: Most people skip past paid adverts knowing its based on who has the most money and sometimes irrelevant to the actual search. People know that the organic searches are there because they deserve to be and are trusted more.
  • SEO has a higher ROI: SEO is the gift that keeps on giving, because you aren’t paying per click once you have your rankings you don’t pay per click so you can have an unlimited number of website visitors a day. PPC can be costly and you are paying for visitors that don’t convert.

This being said PPC isn’t a bad thing and does have benefits, we can use PPC to drive traffic until you receive high rankings, you can use it to test keywords, it can even be used to improve your click through rates which can effect your organic search positions.