SEO Marketing

Long Tail SEO is a fantastic way to increase organic search traffic to your site. It’s based on the well-established premise that long tail keywords are simpler to rank for than general phrases with a lot of competition. Longtail keywords also generate more quality leads and convert more website visitors into customers than generic keywords.

Background

Chris Anderson first proposed the long tail keyword notion in Wired magazine’s October 2004 edition. According to him, in a market with a lot of freedom of choice, the population’s buying and choosing patterns result in an 80:20 distribution. This indicates that low-demand or low-sales-volume items might together account for a larger market share than high-demand products.
Consumers are turning away from popular items (the Head) and toward a bigger variety of specialised products, according to the long tail idea (the Tail). According to studies, long-tail keywords account for almost 70% of all online searches.

An Example of a Long Tail Search

Take a look at a Google search for “watch.” There are around 6,100,000,000 hits. Now make the longtail keyword search term “tag heur modula 45 watch black” as long as possible. There are now 1,950,000 results in the database. If we wanted to buy the watch in the UK, we’d type “buy tag heur modula 45 watch black uk” into Google, which returns 661,000 results, a huge drop from the initial 6 billion results and a much more manageable search phrase. We also know that if we use the term “Buy,” the consumer is more inclined to buy than if we don’t. (Note: We might have also included “best pricing” and other terms used by knowledgeable online buyers.)

Creating an SEO strategy for long tail keywords

Even though long tail SEO keywords receive less traffic, utilising a large number of them will result in greater traffic from organic Google searches in the long term. This is due to the fact that the searchers who employ these targeted queries are exactly the people you’re looking for.
If your website is new, it’s doubtful that you’ll be able to outrank rivals with head keywords, but you can rank highly for tail keywords if you use a long tail SEO approach. The ideal approach to achieve this is to write blog posts, articles, and landing pages on topics that are related to your long tail SEO keywords. A combination of long tail and short tail marketing would be the ideal method for more established websites.

What are the best long tail SEO phrases to use?

Most SEOs consider these three factors while hunting for longtail keywords:

• Search Volume
• Competition
• Relevance

When researching search phrases, it’s vital to consider the number of people who are searching for your term, the competition for the term, and how relevant it is to your niche.
Remember: The search keywords in the head are usually 1-2 words long, but the search terms in the tail are longer and have less competition, making them simpler to rank.

A keyword suggestion tool can help you uncover profitable longtail term variants to increase traffic to your website. Google’s Adwords keyword planner is one of the most well-known, but there are others, such as WordStream’s free keyword tool.

So, to summarise. Long tail SEO is a great approach to adopt if you’re searching for low competition, high visitor volume, and high conversion rates. If you don’t, you can be sure that every aspiring SEO consultant will.